You’ve heard the acronym before. And you know that “C” stands for Customer. But, what is CRM? CRM is an acronym for Customer Relationship Management. It’s a business software that helps organizations to maximize their interaction with current and potential customers. But there is more to a CRM, than what catches the eye. You know how in the Wizard of Oz, everything’s in black and white until Dorothy arrives in the magical world of Oz? Well, it was the same with marketing until CRMs “barged in.” Today, CRM technology is

  Trade shows take place in almost any industry you can think of. They provide opportunities for advancement, education, and fun. The benefits of attending trade shows are many, including raising your brand awareness, forging new business relationships, gaining highly targeted leads, learning about your competition, and furthering your education in your industry. If you’re considering attending a trade show soon, be sure to follow these foolproof ways to make the event a success. 1. Give Away Cool Swag Offer unique promotional products but don’t just give them away. Ask

One of my favourite stories as a child was The Lion, The Witch, and the Wardrobe, written by a very clever man called Clive Lewis (you probably know him as C.S. Lewis). Anyway, I once read a quote from Mr Lewis that went something along the lines of realising that, having left his 20s and entered his 30s, he was forced to come to terms with the fact that he was a walking talking adult. For me, that milestone age is fast approaching. I can’t ever see myself changing that

    Imagine a workspace that is accessible from any location in Australia and the world. Then, imagine being able to travel to different locations while scoping out new possibilities for business. All of this is possible through a remote-working platform supported through the virtual office.   The virtual office is the perfect office space for a business needing the flexibility to move around quickly, the versatility to use the space in many locations at once, and the freedom to explore other locations. The virtual office, more importantly, is one

  When it comes to running a business, there are plenty of ways in which something can go wrong – especially in the catering industry. Most younger business owners are able to focus on only a few aspects, which leads to other factors being neglected. Unfortunately, it can often lead to the premature sinking of a company due to stagnation. Fortunately, avoiding all of the beginner’s traps that are scattered all across the business landscape is simply a matter of prioritising a few business practices over others. In the world

Right after you define your target audience, it is important to figure out where people can be found. If you cannot find your audience, how can you present your services or products? Thankfully, thanks to the evolution of the internet, there are numerous promotional channels that are available. As it is presented even through programs like Daymond on Demand reviews, all target audiences can be found online. However, most people focus on the regular channels, like social media and blogs. There are numerous opportunities that are offered by the internet,