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Thanks to the legalization of recreational marijuana in over ten states, the cannabis industry has seen booming success within the last decade. Everyone from investors to horticultural enthusiasts are cashing in on the monetary and medicinal benefits of this plant, but “making it” in the space certainly isn’t an easy gig. Because cannabis is still considered illegal on a federal level, there are seemingly endless restrictions on how cannabis vendors and producers can market and sell their products. Digital marketing is especially challenging, which poses a huge sales problem because

Going on a vacation is important for every person, family, or relationship. That’s because it’s easy to get into a routine that can leave us to feel drained or underwhelmed. Today, many understand that taking this time out is important for your well-being in both personal and professional life leading more people to take their much-needed vacations than ever. As a leader in the vacation industry, Quality Marketing Group knows how to provide the best trip for your preferences. One way that it’s been able to stay a leader in

Every year the digital marketing landscape shifts as new trends emerge that disrupt and alter it. For any business looking to stay competitive it is important to keep an eye on new trends and try to take advantage of them. To be perfectly honest there have been many trends that have either been introduced or grown by leaps and bounds throughout 2019. However the four that have had the biggest impact are: Artificial Intelligence (AI) While technically AI is not new, it is still being rapidly developed at a breakneck

If you’ve been anywhere close to the world of digital marketing in the last couple of years, you’ve probably heard of the term “buyer persona”. It’s become common parlance and it bandied about as if it’s as common term as ‘ice cream’ or ‘coffee’ are. However, not all people – be they in digital marketing, small business owners or freelancers – know exactly what it means. What is a buyer persona? The term ‘buyer persona’ refers to a complete representation of a user group’s demographics, psychographics, needs as well as

The world of advertising used to be available only to select businesses that could afford to pay for slots in newspapers, radios, or television stations. However, the advent of the internet and digital advertising gave small businesses a chance to advertise their products to the masses. What are the benefits of digital advertising for small businesses and startups? Read on to find out. Budget-Friendly   In the world of traditional advertising, putting an advert on the radio, television, or newspaper costs a lot of money. Therefore, only businesses with a

Most lawyers spend little time on digital marketing. Even those who maintain a website are likely not investing in SEO. But a lawyer who does not give importance to the value of SEO will miss out on valuable opportunities. Your online presence will not lead to intended results without the help of digital marketing and SEO. In the simplest of terms, here are the reasons why an SEO service is crucial for every law practice. Increase publicity and gain more clients If you are already investing in traditional advertising, it

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