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Marketing

10 Pieces of Innovative Software You Need to Know About Do you like to keep up with the latest in software innovation every year? If so, here are 10 pieces of innovative software you need to know about. These days, technology is literally progressing at the speed of light. As rapidly as the electrons that power computers running artificial intelligence software are moving, that’s how fast new developments are emerging. The future is here, and while we may not have a hoverboard or a flying car yet, we’re working on

When someone is consistently meeting face-to-face with target buyers, presence and soft skills are everything. They must be strong communicators, motivators, active listeners, speakers, and carry themselves with a sense of emotional maturity. Typically, these representatives work outside their own company’s offices, attending various meetings and events throughout their work day. Unless clients make a complaint, it’ll be difficult for employers to know when their outside sales reps aren’t performing up to speed, that is until their numbers start dropping. You can alleviate this possibility however by implementing a sales

How to build a successful and profitable business? This question gives chills to thousands of entrepreneurs regardless of their age and field they operate in. The answer is a strong lead… A lot of leads, truthfully. In this article, we are going to describe the ways and methods of lead generation. Strategy 1: Focus on the long term Do not ignore this rule now, and you will not have regret later. Dedication to running and promoting your business can only be demonstrated through consistency of your marketing campaigns. It’s about

Business-to-business content marketing is a totally different territory of marketing when compared to business-to-consumer content marketing. It required a whole new set of metrics, estimation and resources. Content for B2B should be modified and should be refined to a finer scale as most of the well-established businesses perform intense research before accepting a deal. “Content is King” – was said by Bill Gates in 1996 and it proves to be true after all these years, maybe it will stay true forever. Let’s start with what is meant by content marketing

A startling discovery was made by a study published by Jed Williams (Consulting and Senior Analyst for BIA/Kelsey) and Kristy Campbell (Director of Marketing for Manta): 70% of businesses do not consider customer retention as a top priority. Why is this concerning? We find ourselves competing tooth and nail against other eCommerce websites to appear first page on Google and acquiring new clients or customers that we fail to use the same effort in retaining our existing pool. According to a study made by the Harvard Business School, a 5%

As of 2017, the number of social media users was 2.46 billion worldwide. This number is expected to by the end of 2018 to rise to 2.62 billion. For a business, marketing is a pillar to its longevity. Performance is a driving force on which direction the company takes. More companies are riding on the wave of social media and even investing in getting social media managers who will drive traffic to their sites. Strategy is a must-have when it comes to social media. For a successful win-win situation on

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