If you are someone who loves to dance, and you would like to make a career out of it, then being a Zumba instructor is something that you can consider doing either on a full-time or part-time basis. This idea may not be appealing for some people, but in reality, it is possible to turn your passion for dancing into something that is profitable. So here are some steps to get you started with your career as a Zumba instructor.
If you want to teach Zumba formally, then you need to take classes to get approved. Make sure that you are 18 years old, or older, upon getting your licence to teach. Having a certification increases your chances to be hired by local gyms in your area plus other career opportunities. You can start attending basic Zumba training classes (level 1) and slowly move your way up to more advanced stages. Your Zumba licence should be renewed every six to twelve months to make sure that you are up to date with the latest techniques and changes in the industry, also to ensure that you are on par with other instructors worldwide. That is why if you would like to teach Zumba you must commit your time and energy because it requires you to learn continuously.
Get yourself established
One way to get more clients is through referrals. If you do not have any clients yet, you can start building connections by working part-time at local gyms or volunteering for free classes during weekends. The pay may not be that good when you are still beginning, but it will all be worth it once you have established your reputation in the fitness community.
Build your dance studio
If you want to teach long-term, then renting out a small space and converting it into a dance studio will entice a lot of potential clients to enrol. Some fitness companies offer free membership software to gyms and dance studio owners, making it easier for them to manage employee and member records. Make sure to look for a good and accessible location for your business, to entice more people to join your classes.
Hire more dance instructors
If you want to have more clients, make sure to offer more classes. The bulk of your clients might be available after office hours and during weekends or holidays. Make sure that your dance studio can accommodate multiple dance classes at the same time. This setup will encourage people to visit your studio more often.
Keep your rates affordable
Another way to attract loyal customers is through the use of effective marketing strategies. Make sure that your monthly rates are lower than your competitors, especially if you are still new in the business. Offer enticing promotions and discounts to keep loyal customers. One good example is to print out coupons and offer free complimentary dance classes of their choice once they have reached a certain number of classes. It may take some time before you start earning a good income, but your patience, dedication and hard work will eventually pay off.