If you want to know how to attract more people to your business and get more customers, there’s no easier way to do it than by using Search Engine Optimization, SEO. Many business owners feel overwhelmed by the sheer amount of information available on this subject, but you don’t have to be an expert to implement these simple yet powerful SEO tips to take any business to the next level. 1) Define Keyword Research Keyword research is the process of determining what keywords people are searching for on the internet