Despite what some might think, design plays a vital role in the marketability and saleability of apparel. After all, not only do patterns and prints express the individuality that many of us crave, but they also send a message that is unique to the designer. And while the task of creating great designs is essential to the success of a clothing line, it is not without its fair share of challenges. To this end, here are a few tips for creating eye-catching designs for your clothing.
Keep it simple
While it’s undoubtedly true that complicated and overly intricate designs can compel admiration, they are often unmemorable. As such, it makes sense to try and keep it as simple as possible for your garment printing customised clothing range. In this way, not only will the chosen print be more natural to integrate into your apparel, but you’re far more likely to secure more sales with a subtle but striking approach rather than with an obnoxiously loud one.
Don’t bite off more than you can chew
For aspiring designers who are just starting out, it’s a general rule of thumb to try and design for a smaller assortment of apparel first rather than go for multiple types of clothing. After all, creating prints and patterns for one kind of garment is difficult enough. And while you may not necessarily be catering to a broader audience in this way, you won’t risk compromising the quality of the designs in the process.
Narrow down your market
In the clothing industry, it’s impossible to please everyone. And this is especially true for designers who want to produce creative and unique designs for their garments. As such, it’s crucial to keep your target market in mind during the creative process. Doing so will not only make it easier to come up with new designs that remain true to your style of clothing, but you will also minimise the chances of alienating your existing customers while catering to potential ones too.
Make a statement
The reason why many of us base our decisions on the design when looking for clothing to buy is that it conveys a message that strikes a chord within us. Because of this fact, it’s equally important to make a statement when making a design. Whether it’s to indulge the stylish rebels with asymmetrical patterns or the music-loving individuals with the artwork of their favourite instruments, taking the time to ensure that your designs communicate a specific message can pay dividends.
There’s no denying the fact that it can be a challenging endeavour to find success in the clothing business. After all, the industry is rife with competition, and standing out in the oversaturated market can be more than just a little difficult. But by keeping these tips on design in mind, not only are you far more likely to find your target market but also secure brand loyalty from your customers too.
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