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Many people falsely assume that the marketing world is primarily digital now. However, there is still a huge role for traditional marketing techniques in the business world. In fact, total advertising expenditures in the United States exceed $200 billion. This amount represents a 5 percent increase from the year prior. Of that total, $83 billion is spent on digital advertising. That means that the remaining $120 billion are spent on traditional advertising like TV and outdoor events. The fact is that American business does not overly rely on digital marketing.

Nearly 65 percent of consumers claim that shared values help them trust a company right away. Spreading the word about the products or services your business offers is a lot harder than you may think, though. The digital landscape is littered with companies vying for consumer attention. Instead of patterning your marketing efforts after your competitors, you need to find a way to forge your own path. Oftentimes, finding different ways to advertise can help your business stand out to a potential customer. Researching the market and identifying your core

Here in the U.S., the production of domestic raw steel reached 1,922,000 net tons for the week that ended on January 26, 2019. That is a 12% increase over last year. The steel industry is booming! This might be good news for anyone thinking about adding steel garages to their property. Have you heard about steel garage buildings? Prefabricated garage kits? How about garage building kits?  Whether you are looking for a place to store equipment, a swanky sports car or your holiday decorations, you may want to consider adding a

When you’re headed out of town on vacation, the last thing you want to do is spend your travel time stressing about your home’s safety. After all, aren’t vacations meant for relaxing? But, just because you’re taking some time off, doesn’t mean that nearby criminals will follow suit. According to the FBI’s crime statistics, 2.1 million homes are affected by burglary each year. And, most of these occur during the hours that a home is least likely to be occupied. If you want to be able to enjoy peace of

When Shakespeare wrote, “clothes make the man“, he clearly forgot about the accessories. If you wouldn’t wear ratty sneakers with a tuxedo, it makes sense you wouldn’t wear a watch with a plastic strap either.  Men don’t usually wear as many accessories as women, which is why the few that are worn stand out even more.  If you don’t know watch strap color rules, you can easily ruin the image you’re trying to convey.  If you’re interested in learning how to match clothes with your watch, keep reading. We’re sharing

Are you preparing your resume before applying to the job of your dreams? If so, you aren’t alone! You owe it to yourself and your employer to have a resume that accurately reflects your accomplishments in the workplace. Fifty-eight percent of employers have caught a lie on an applicant’s resume.  But how can you make your resume different from hundreds of other applicants who want the same job as you do? Check out the top four resume formatting tips to help you stand out (in a good way)! 1. Reverse

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