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Not all marketing campaigns work. Some of them fail to attract audiences. It is understandable that not all marketing efforts work. However, there are instances when the campaign turns out to be a major disaster. Instead of boosting the company, it does the opposite. The campaign damages the reputation of the company. Several businesses have experienced backlash over the years because of their marketing campaigns. It might be due to the insensitive campaign that they launched. It might also be because of some messaging issues. Others offended people unconsciously. Regardless

Oil drilling equipment has come a long way since its humble beginnings. We take a look at how oil drilling technology has evolved over the years. The United States alone uses around 20 million barrels of oil every day. Oil is so essential to how we live our lives that we often forget humanity’s effort to gather it in the first place. When we realized the value of oil, we came up with a number of ingenious ways to extract it and use it to our advantage. Oil drilling equipment

    In 1885, Chicago’s Home Insurance Building, designed by William LeBaron Jenney, became the first skyscraper, rising to the then astonishing height of 180 ft. However, Jenney could never have imagined the supertall skyscrapers of the future and how they would be reshaping skylines all around the world. Let’s take a look skyward at this supertall trend. Where Supertall is King The soaring supertowers of the Big Apple aren’t always popular – protests have arisen against these engineering marvels that are threatening to block sunlight from famous Central Park. As of

Unfortunately, not every day is going to be sunny and warm, especially in the winter time. However, you might still have children that need to be entertained, and you don’t want to simply put them in front of the TV all day. For those looking for a little inspiration for their day at home, here are some fun activities that you can do with your kids if the weather isn’t that nice. Do an Indoor Treasure Hunt A good way to keep your children busy and use their minds is

If you’re struggling to pay your bills until your next paycheck, you may need a payday loan. But, how do payday loans work? Find out more in this article. A significant 12 million Americans take out payday loans each year. Collectively, they spend $9 billion on loan fees to cover these short-term loans. You may have seen payday loans pop up on television commercials or in other advertisements, but do you know what they actually are? Why do so many Americans rely on them? You may also be wondering, “How

Even if you are the most cautious person you know, injuries can happen. You could be walking down the street, trip over a rock, and fall face first on the pavement, thereby causing scratches and bruises. Imagine you go on a weekend hiking trip, and you fall, winding up with a sprained ankle. Regardless of whether you had the necessary equipment and planned ahead, you can’t predict the future. The most important part, then, is knowing how to deal with the injury. In particular, who do you turn to when

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