For all businesses, especially small ones, the right online presence can make or break you. To be a success, you need to invest in the right types of search engine optimization techniques. SEO is of vital importance when building a successful business in this day and age. If you are just starting out and don’t have a lot of money to spend hiring an SEO consultant, you will be happy to know that there are many things you can easily do on your own. The internet is full of affordable or free tools to help grow a business and improve their overall search engine optimization.
If you have absolutely no knowledge about websites, marketing or SEO, it may be best to hire a professional. However, if you have a small amount of knowledge, that will be enough to put the following list and tips to good use. The more you learn and accomplish with regards to SEO, the better the impact will be for your business and its future.
Everyone knows what Google is. Online, it is the most used search engine in the world. Aside from searching for anything and everything through it, Google also has many great tools that a business may utilize in order to collect data about your website and then analyze it to see how well your website is performing.
Some of the tools that you can use through Google include Trends, Search Console, Analytics and PageSpeed Insights. All of these together can help you to see how well your website is put together and how it is being affected in the search engines when it comes to ranking and popularity.
This is a tool that you can buy for your business for under $100 each month. It can help you learn a lot about SEO and has many helpful resources to help you to improve your online marketing strategies and analyze trends within your specific industry.
This tool will also help you to find keywords that target your audience and will help you to use them to rank your website higher in the search engine results. The program can also be used to track your site’s rankings and help you find mistakes that are costing your website a possible higher seat in the search engines.
Answer The Public
This is a free tool that is available to use to find out what people are actually searching for online. This site can help users find keywords and brainstorm for content ideas in your niche. This site is the perfect place to get your business started towards a better SEO future.
This tool can also be paired nicely with Google’s Trends tool. You can use both of these tools to compare certain terms against each other to see how popular they are.
Another great free tool to use online is called UberSuggest. It is a free-to-use online generator of keywords. Much like Answer The Public, it can be used to help you brainstorm for keywords like title loans Jacksonville FL that your business can use to better rank in the search engines. It can offer keyword lists in both list and cloud format.
This tool may also be used in combination with Google Trends to help you understand when a specific keyword is being searched for the most.