Optimising your website, content and strategy for mobile is past the point of just being a bonus. It’s the expectation. When it comes to SEO, you want to make sure that you’re presenting as you intend to on mobile so that you can maintain your ranking and continue to convert on the go. If you’re not sure where to start, or think you may be on the right track already, see how your SEO mobile optimisation measures up.
Responsive design is what you should be striving for with your mobile presence and activity. It governs the page layout and how the content will respond to each unique user, and is typically one of the first things your SEO agency will look to improve. Responsive design is SEO conducive, and it can be achieved without having to make seperate or specialised URLS. We have all experienced a website that does not have responsive design, and chances are you bounced out of there pretty quickly. Signs of non-responsive design is when the content and imagery is not balanced on the page as they would be on a tablet or desktop. Specifically recommended by Google, responsive design is a great place to start in making sure you are mobile optimised.
If you haven’t heard of the mobile-first index before, it is an index that ranks Google search results that pertain to the mobile-version of the page only. What does this mean? Google is using the mobile layout of your content for all indexing and ranking. Before this addition, Google would effectively just blend the mobile and desktop search results. This now means that if you are not mobile optimised, your pages cannot be crawled and indexed making it harder for you to climb the ranks.
If you are pretty sure you are in good shape, but want a definitive answer on how you look – take the mobile-friendly usability test. This can be accessed by any business owner or marketing professional, and it is housed in the Google Search Console. It is designed to read your website and give you the results and areas that need to be mobile optimised. This will alert you to functional issues like plugin accessibility, as well as aesthetic issues like a poor choice of font colour and size. Simply enter your URL into the test and it will let you know if your page is mobile-friendly or has some issues to resolve.
Research suggests that if a website doesn’t load in 10 seconds, your user is bouncing off your page. And honestly? We can’t believe people wait a whole 10 seconds for a page to load! For mobile users, Google recommend that your website is fully loaded within one second. That’s right, one second. Google is always concerned with how long your pages take to load, as they want users to enjoy their time online and curate only the highest quality websites to their users. If you’re pretty sure that your mobile website isn’t loading in one second, you can test the theory by using the Google PageSpeed Tool. It will break down the speed and give you an idea about what is making this so, and how you can optimise.
If feels like mobile optimisation has been a topic of debate for a long time, but it is still a rather recent concern for marketers and businesses. Your users are seeking your services, products and insights on the go, so make sure your SEO can keep up.