Business-to-business content marketing is a totally different territory of marketing when compared to business-to-consumer content marketing. It required a whole new set of metrics, estimation and resources. Content for B2B should be modified and should be refined to a finer scale as most of the well-established businesses perform intense research before accepting a deal. “Content is King” – was said by Bill Gates in 1996 and it proves to be true after all these years, maybe it will stay true forever. Let’s start with what is meant by content marketing
A startling discovery was made by a study published by Jed Williams (Consulting and Senior Analyst for BIA/Kelsey) and Kristy Campbell (Director of Marketing for Manta): 70% of businesses do not consider customer retention as a top priority. Why is this concerning? We find ourselves competing tooth and nail against other eCommerce websites to appear first page on Google and acquiring new clients or customers that we fail to use the same effort in retaining our existing pool. According to a study made by the Harvard Business School, a 5%
As of 2017, the number of social media users was 2.46 billion worldwide. This number is expected to by the end of 2018 to rise to 2.62 billion. For a business, marketing is a pillar to its longevity. Performance is a driving force on which direction the company takes. More companies are riding on the wave of social media and even investing in getting social media managers who will drive traffic to their sites. Strategy is a must-have when it comes to social media. For a successful win-win situation on
Whether you’re looking for capital to launch a new business idea or you’re looking for capital to help your business grow, To explore ways to create a effective business plan simply continue reading to discover how to write a compelling business plan. How to write a business plan: Complete an introduction The introduction should feature a cover letter, a title page, a table of contents and an executive summary. The most important piece of which is your executive summary, which should be written last and which should include your business
From tech start-ups to pool cleaning services, marketing is an essential part of any business. It can be challenging to market your business, products or services when the strategies for doing so are continually changing. It used to be that all you had to do was buy a few ads in the local newspaper or TV station to put your company out there. Now, the internet has changed the way business and advertising is done in almost every aspect. If your business is in need of a marketing makeover, keep
Metrology is a vital part of quality control for production lines around the world. Coordinate measuring machines (CMMs) play an important role in guaranteeing that all parts meet the highest standards and don’t deviate from the blueprint specifications, and the high-level metrology data CMMs produce can help equipment operators spot problems related to wear and tear on machinery before it starts to effect quality. But metrology services go far beyond simply providing quality control, and metrology services providers can play an important role in product development and assembly line design.