What Is an SEO Specialist? 9 Questions to Ask Before Hiring One

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What is an SEO specialist?

These are the pros that can help your business more than almost any other. They can provide you with the best search engine optimization you’ve ever imagined, which will help your company climb the rankings and receive uncanny results. 

If you’d like to make the most of your marketing, it’s crucial that you not only learn what an SEO specialist is but also how to hire one. Start with this information so you can make the right decision. 

What is an SEO Specialist?

Hiring an SEO specialist can help you with your marketing strategies more than almost anything else. 

When you’re ready to learn more about optimizing your traffic through good SEO, you’ll need to hire the most capable professional. If this is what you’re looking for, make sure that these 9 questions are on your list:

1. What Forms of Search Engine Optimization Are Your Expertise?

There are countless forms of SEO that you need to become familiar with if you’re hoping to get the most of your marketing. 

Some common forms of SEO include creating great content that people check regularly, improving your website speed and design, choosing optimal keywords, and create video for your site. 

Social media also needs to be a big part of each and every one of these solutions. 

When you speak to an SEO specialist, you should get an idea of which they are best at. This way, you can choose based on which will help with your current and future needs. 

2. Will You Audit Our Brand and Pinpoint Our Weaknesses and How You Can Help?

Show the SEO specialist your website and other branding materials to get an idea of what they can do for you. 

Any good specialist should be able to audit your entire brand in order to show you your weaknesses. From there, they will be able to let you know what can be done to improve upon those weaknesses, for the betterment of your brand. 

Ask specific questions, such as what it will take for you to get to the top of Google rankings. Gauge their answers as you speak to several different specialists. 

3. What Sort of Ranking Can You Help Me Achieve?

The goal for anyone using search engine optimization should be to get to #1 in Google rankings. This is something that requires consistent maintenance, rather than just a one-time accomplishment. 

This is why hiring a specialist is such a great idea. When you ask them openly and honestly about your ranking potential, you’ll have a better idea of what needs to be worked on. 

4. Can You Help Me Out With Local Search Engine Optimization?

If you really want to dominate the market and get new customers, local SEO is crucial. 

Taking little steps like creating local listings and using local keywords will allow your company to fare better than the competition. Anytime that you decide to hire a specialist, you need to be certain that they’re great at local SEO as well. 

5. What Do Your Prior Customers Say About You?

Always find testimonials before you decide on an SEO specialist. 

Aside from the testimonials that you find on your own, ask the company about what their prior customers say. They should be able to furnish you lots of testimonials of their own to show that anyone who does business with them comes away better for it. 

6. Which Tools Do You Employ to Get Results?

It’s important to know exactly how the specialist will get you the results that they promise. 

They should be able to give you a breakdown of each tool that they use for link building, SEO research, reporting and technical analytics. By knowing which tools and techniques they put to use, you’ll have the opportunity to research them and know what you can expect. 

7. How Will We Work Side By Side?

Your relationship with your marketing professionals is one of the most important that you’ll have with business. 

Since search engine optimization is something that needs to constantly be monitored and improved upon, you’ll need to have a great working relationship with your SEO specialist. 

Ask them how they prefer to communicate and what you can do to make the process smoother. 

8. How Long Will it Take For Me to Start Seeing Ranking Changes?

While you shouldn’t be in a huge rush to see SEO results, you should set benchmarks. By having these benchmarks, you’ll avoid checking results on a day-by-day basis, and will instead power ahead to the next milestone. 

Your SEO specialist should be able to give you an idea of when you’ll start to see concrete results, and should keep you updated on ranking changes periodically. 

9. How Much Do You Charge For Your Services?

Of course, you definitely need to make sure you can afford the specialist you’re looking to hire. 

SEO service prices vary a lot, so you’ll need to ask them specifically for an estimate. Use this estimate as you contact different SEO pros as you look to make a hire. 

Hire the Best SEO Specialist

So what is an SEO specialist?

By now, you should have a pretty good idea. More importantly, you’ll know why they are important and what you can do to hire the best SEO specialist for your business. 

Do you enjoy our lifestyle posts? We’d love to hear from you! Take time to get in touch if you have feedback or questions. 

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