You know that it can be satisfying when you have created an email that you know will not be resisted by your subscribers. There are different ideas that you have tried but this time, you are sure that your content is amazing. The problem is there may be no one to read it. When you do not have enough email subscribers, marketing through email will not be effective.
Check your email rates now. Have they gone down over the past months? There are different possible reasons for that. You are here right now to find out what those reasons are. It is possible that emails have decided that your email is SPAM. Instead of your email going straight to inbox, it has gone directly to trash. This problem can also be avoided especially if you would use more appropriate subject lines.
You ultimately need to be familiar with the reasons why people unsubscribe from your emails so that you can increase the number of subscribers once again.
- The content that you offer to your subscribers are not interesting to them. There are times when your subscriber may have lost interest in what you can offer. If you are good, you can think of ways to make people keep subscribing. If you have been slacking off, you will definitely see the results through the number of subscribers that you currently have.
- You have been sending too many emails to your subscribers. There are a lot of companies who would like people to remember that they exist but not to the point that your email will be popping up so often. Some subscribers may be waiting for important emails but your email keeps popping up instead. This can be a reason why people would opt out of your subscription list.
- Your emails cannot be viewed through people’s smartphones. There was a time when all the things that people would like to read are available through email. Things have changed greatly. People now look at emails through their own phones. If your email cannot be viewed well through mobile phone, they may choose to unsubscribe instead.
You can avoid the things that are mentioned above. Focus instead on making your content relevant to present times. It will also help if you would do enough research about the things that you want to offer to your subscribers.