10 Content Marketing Strategies to Become a Successful Blogger
With millions of websites and blogs on the internet, you might feel like you have to pull a rabbit out of your hat just to be seen. Here are 10 content marketing strategies that’ll help your blog get seen by the right people – without having to do any magic tricks.
Are you a current or aspiring blogger? You aren’t alone. By 2020, there will be over 30 million bloggers in the United States alone.
Do you have a plan to stand out amongst all that competition? Are you now second guessing your blogging aspirations.
Don’t abandon ship yet. While the blog space has become competitive, it is possible to find your voice and be successful.
If you are looking for some tips and tricks, keep reading. Listed below are ten content marketing strategies that will lead you to blogging success!
1. First Define Your Goals
Why are you blogging? What do you want to achieve? How will you answer these questions?
If you jump into creating blog articles or posting beautiful pictures without knowing these answers, your marketing campaigns will almost always fail. Goals will dictate specific steps you will need to take.
So sit down, gather your team if you have one, and identify exactly what you want to do. This could include things like driving traffic to a physical store, educate consumers, or build a brand.
Once you solidify your identity and purpose, it will be much easier to begin your content marketing strategies.
2. Understand Your Target Market and Customers
You can write amazing content and not attract a single customer. Why, you ask? Because you might be using content that doesn’t jive well with your ideal audience.
Doing target audience research will allow you to better understand what strategies will work best.
For example, find out where your ideal customers spend their time online. Do they prefer Twitter to Facebook? Is a specific blog a cult classic?
Seek out to understand your target demographics biggest problems. And then solve them while promoting your ideas and/or products.
3. Content Marketing Strategies Begins with Keywords
After you have a clear picture of your ideal audience, you can begin honing in on your actual content. At the core of this are keywords.
Using the correct keywords very likely is the most important marketing step you can take. If you don’t know much about search engine optimization (SEO), you need to change that. There are a few SEO basics that can get you started.
Essentially, without using the correct keywords, you will not rank high in Google searches. This means minimal traffic to your site.
It may seem overwhelming at first, but decide what keywords are valuable to your audience and your blog. Then write high-quality content using those words. Shoot to use the word or phrase three to seven times throughout the piece.
After creating the content, focus on building links and ensuring your pages load quickly. These are two additional factors that will help with SEO.
4. Entice with an E-Book
Don’t freak out, you don’t need to write a best-selling novel. But an e-book is an excellent way to engage your visitors and gather valuable email contacts.
Create a book that provides readers will value and looks professional. A good idea is to use short sentences and bullets where possible. Include statistics to give your ebook authority.
Consider a pop up advertising your e-book. Set it up that a visitor must enter a valid email address to receive it.
5. Support Customers
Consider services like this website, where you can set up call centers, virtual receptionists, and live chats. These type of services prove crucial to satisfying potential customers who may experience issues.
Providing excellent customer service leads to trust in your brand.
6. Utilize Infographics
Customers don’t always have a long attention span. Getting key information like statistics and diagrams in front of them will give what they want right away.
This is where infographics can be useful. When done correctly, they look appealing and people enjoy reading them. People also tend to share them on sites like Facebook much more than long text articles.
If this is an area you are lacking it, consider bringing on a web design agency. In addition to creating informative and appealing infographics, they can ensure your overall website design is up to par.
7. Get Social
Social media can open up many lead opportunities. Be strategic in the social channels you choose to share your content on. Social media accounts provide a chance for you to converse with your audience to learn more about them.
Include sharing widgets on each of your blog posts to encourage readers to share them to their own network.
8. Don’t Forget Email
Remember that email list you curated by offering a free e-book? Don’t forget to use it! Avoid sending spam. Work to send emails full of value. You can do this by sending coupons or exclusive sales only for your email list.
Always send emails to invite people to any and all events you are holding.
Include multiple places for visitors to your site to enter their email.
9. Brainstorm Webinar Options
Another way to bring people into your blog is inviting them to a webinar. If you can, ask field experts to take part in the webinar. This will make it seem valuable to your audience.
Allow for engagement with viewers by encouraging questions. As soon as you finish the webinar, share the recording to all your social media channels.
10. Gather Testimonials
If you want to ensure trust in your brand or product, feature customer testimonials on your blog. If new viewers see success stories from other people, they will believe more in your information.
Even if you get negative feedback, take it as an opportunity to grow and learn.
Set Your Blog Up for Success
Are you feeling more hopeful after reading these ten content marketing strategies? Although there are a ton of blogs out on the internet, if you follow these tips, you will find success.
Now that you know how to start attracting an audience, be sure to check out our tips for customer retention!